why web marketing >??/??

Traditional marketing is dead! The Internet is changing the way business is conducted, but where it really has the most effect is with marketing. The Internet provides instant feedback about which marketing campaigns are and are not working. The Internet gives companies like yours the ability to present your Unique Selling Proposition without pressure and at your customers' convenience.

Over the next several months we are going to share thoughts, trends and ideas about e-marketing and provide you with methods as to how your company can take advantage of this seismic shift. In this first issue, I thought it would be a good idea to share some interesting facts.


The average monthly time spent online in the United States is 31.6 hours 82% of business decision makers use the Internet to research products and services (JupiterResearch)
45% of B2B decision makers spend five or more hours online researching products and services (CMO Council/Knowledge Storm)
Online advertising surpassed radio advertising in 2007 (TNS Media Intelligence)
Google's market cap is over $185 billion - more than 40 times the markeet cap of Ford, General Motors and Chrysler combined (E-trade)

What is driving the marketing and advertising migration to the Internet? There are many reasons, but we believe the Internet is the "Great Equalizer" because it allows small to medium businesses to compete with the big boys. The Internet gives every business access to the same technology used by big companies. Web analytics can measure traffic on your web site, and RSS feeds increase communication with current and potential customers as well as the ability to instantly measure marketing campaigns and their effectiveness. In the upcoming months we are going to share information on new and exciting technologies and marketing tactics and give you ideas on how you can use them to grow your business.